Scientific & industrial equipment
Put Your Instrument on the Lab Bench—Not Stuck in Procurement.
Led by a scientist who researched at Warwick University & Imperial College London—with closed instrumentation deals across Oxford, Cambridge, Diamond Light Source, defence primes, and medical manufacturers. I speak fluent R&D, get past gatekeepers, and turn complex specs into signed POs.
MUNODI / UKSCROLL TO EXPLORE ↓
THE APPROACH
How I Sell Technical Kit
Show the Data Sheet, Bin the Slide Deck
Lab managers don't buy adjectives—they buy repeatability, throughput, and uptime. Before I ever pitch a buyer, we strip out the marketing fluff and lead with raw application data, tolerances, and test results. If a machine can't survive a trial run on their floor, I won't push it.
Talk Peer-to-Peer, Never Vendor-to-Buyer
Most outsourced reps read from a script and fold at the first technical question. When an R&D director asks about chamber pressure, surface energy, or sample prep, I answer directly—and if your kit isn't the right fit for their application, I tell them on the call.
THE SERVICES
What You Get
UK & European Territory Execution
Immediate boots on the ground in the UK and Europe—without taking on a six-figure fixed salary, recruiter fees, or a six-month onboarding lag.
Application-Led Outreach
No spray-and-pray cold blasts. Every email goes to a named engineering lead with a specific application hypothesis for their process.
Technical Positioning That Gets Read
I rewrite your application notes and capability decks so a principal scientist actually finishes reading page one.
THE PRINCIPAL
Direct Technical Execution—No Junior Hand-Offs.
I’m Oliver Holmes, founder of Munodi Limited. After researching in chemistry and physics at the University of Warwick and Imperial College London, I moved into commercialising complex instrumentation—closing deals across plasma systems, spectrometers, and microwave digesters into Oxford, Cambridge, Diamond Light Source, defence primes, and medical manufacturers. When you partner with Munodi, you don't get passed down to a junior SDR reading a script—you get direct, peer-level representation from someone who understands the science behind your kit.